Built for Pharma. Trusted across MENA.

The Intelligent CRM for Pharma Field Force

WH CRM gives pharmaceutical companies complete visibility over their field teams — from visit planning and territory management to HR, expenses, sales analytics, and real-time KPI dashboards.

Request a Proposal
10+
User Roles
20+
Modules
100%
Web & Mobile
AI
Powered
Every tool your team needs, in one platform
A fully integrated suite built specifically for pharmaceutical field force management and operations.

KPI & Performance Dashboards

Live dashboards showing coverage, call rate, frequency, and overall KPI scores across the entire field force — filterable by date, territory, and line.

Coverage %Call RateFrequencyAchievement

Visit Planning & Execution

Plan monthly field visits, track actual check-ins with GPS verification, manage double visits and compensation visits, and review missed visits.

Visit PlansGPS Check-inActual VisitsActivities

Account & Territory Management

Manage thousands of accounts (clinics, pharmacies, hospitals, AM centers) with territory assignments, classifications, GPS coordinates, and rep assignments.

AccountsTerritoriesBricksClasses

Organizational Structure

Define lines, divisions, territories, and bricks. Manage the full reporting hierarchy — Medical Reps, FLMs, NSMs, GMs, and Product Managers.

LinesDivisionsHierarchyUsers

Marketing Requests & Approvals

Reps submit marketing activity requests (speaker programs, events, samples). Multi-level approval workflow: FLM → NSM → GM with budget tracking.

RequestsApprovalsBudgetExecution

Sales Analytics

Drill down into retail sales by product, line, territory, division, and distributor. Compare actual sales vs. targets with monthly trend analysis and SKU-level detail.

Product SalesTargetsTrendsDistributors

Expense Management

Field reps submit travel and promotional expenses with receipt attachments. Managers review and approve with configurable expense types and categories.

Expense ClaimsApprovalsCategoriesReports

HR & Payroll Management

Full HR module covering employee records, leave and vacation management, payroll (salary, allowances, deductions, loans, penalties), and attendance tracking.

PayrollLeaveAttendanceHR Records

Supply Chain & Inventory

Manage inventory, purchase orders, warehouse stock levels, and product distribution. Full supply chain visibility from procurement to field delivery.

InventoryPurchase OrdersWarehousesDistribution

Production & Quality Control

Production planning, QA/QC tracking, batch records, and R&D documentation in a dedicated module for manufacturing operations.

ProductionQA / QCBatch RecordsR&D

Communication & Messaging

Built-in team messenger, company-wide announcements, support ticketing system, and an AI-powered chatbot assistant for instant data queries.

MessengerAnnouncementsTicketsAI Chatbot

Mobile App & Real-Time Tracking

Progressive Web App (PWA) available on any device. Real-time GPS location tracking, offline visit logging, and live field activity monitoring on the map.

PWAGPS TrackingOfflineLive Map
A tailored experience for every role
Each user type sees only what they need — from field reps to the CEO.
Full system access across all modules
Manage users, lines, territories, and bricks
View all KPI and sales dashboards
Approve marketing requests and expenses
Import and manage account lists
Access HR, payroll, and supply chain
System settings and announcements
Live map and real-time field tracking
View personal dashboard and KPI score
Plan and execute daily field visits
Browse and manage assigned accounts
Submit marketing and expense requests
Apply for leave and vacation
Use the AI chatbot for quick data queries
Access messenger and announcements
Monitor all reps under their line
View team coverage and visit reports
Approve and accompany field visits
Review and approve marketing requests
Manage double visit and journey plans
Access KPI performance dashboard
National sales overview dashboard
KPI achievement across all regions
Coverage and call rate analysis
Approve marketing requests at NSM level
Field days and customer visit reports
Sales analytics by territory and line
HR dashboard with headcount overview
Manage employee records and contracts
Run monthly payroll with allowances and deductions
Approve leave, vacation, and loan requests
Track attendance and behavioral tickets
Export salary slips and HR reports
SFE analytics and productivity reports
Coverage, call rate, and frequency metrics
Field days compliance tracking
Customer visit and account detail reports
KPI performance exports (Excel/PDF)
Managerial KPI overview
Secure & CompliantRole-based access & audit trails
Real-Time DataLive dashboards & GPS tracking
AI-PoweredIntelligent chatbot & analytics
Web & MobilePWA — works on any device

Ready to see WH CRM in action?

Explore the live demo environment — pre-loaded with realistic data across all modules.